Real‑world lessons on shipping software in India — AI, payments, ERPs, scaling, hiring. Written by the engineers actually doing the work.
A real, working step-by-step — Meta verification, phone registration, webhooks, templates, costs, and the pitfalls nobody mentions.
IRN generation, QR codes, e-Way Bill linkage, GSP vs direct API, the AES encryption quirks, and the four errors that derail most teams.
COD, UPI, regional languages, abandoned cart recovery on WhatsApp. The Indian e‑commerce playbook.
14 apps shipped across both. Honest math on dev speed, app size, performance, hiring availability in India, and which one wins for what.
The honest cost breakdown — development hours, module pricing, integrations, maintenance. Plus when you absolutely shouldn’t build custom.
What to keep in WP, what to move to Next.js, GraphQL vs REST, hosting on a ₹400/mo VPS, and the gotchas nobody documents. From 8 shipped headless sites.
The unglamorous operational details of running a senior‑only studio that’s also genuinely available.
Devanagari embeddings, multi‑lingual queries, citation extraction. The 80% of RAG nobody writes about.
A walkthrough of UPI AutoPay, mandates, e‑NACH and why your subscription product needs to support it now.
These posts come from real projects we’re shipping right now. If any of it resonates — or you have a different problem — tell us about it.
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